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It’s official! Discover VOCA: The new event for Quebec’s fashion industry

4 February 2020

The innovation that you and the entire fashion industry has been waiting for is finally here: VOCA / Événements expérientiels, a brand-new fashion tradeshow concept as well as its first event, will be officially launched in just a few days.

Helping the fashion industry to grow

As the largest independent tradeshow of its kind, VOCA will cater to all sectors of the fashion industry with an integrated approach focused on the needs of retailers and exhibitors. In other words, VOCA is dedicated to your needs! In fact, VOCA has come to life thanks in part to your invaluable participation during the consultative process overseen by Linda Fortier. This consultation helped organizers understand the huge financial investment and logistical challenges multiple fashion tradeshows created for retailers.

You will be thrilled to learn that VOCA has just eliminated these major issues and developed a concept that will showcase all sectors of the fashion industry and enable retailers to better manage their purchasing and commercialization efforts.

VOCA events, which will be seasonal and/or themed, will offer innovative and exciting programs for retailers and exhibitors alike. Geared towards the latest fashion trends and research and development from local and international brands, VOCA events will be chock-full of opportunities for industry stakeholders to come together, collaborate and innovate. For the first time ever, all industry sectors will be represented: women’s and men’s fashion, junior apparel, lingerie, handbags, footwear, plus sizes, accessories, jewellery, pports apparel, and much more!

August: VOCA in Drummondville

The first VOCA tradeshow will be dedicated to Spring + Summer 2021 fashion. The event will take place at Centrexpo Cogeco in Drummondville, from August 23 to 25, 2020. It will span over 60 000 sq. ft. in tradeshow space! To maximize business opportunities for your company, all decision makers will be under one roof: retailers, representatives, manufacturing agents, designers, studios, suppliers, institutions and the media. The event program will include:

  • Runway shows
  • Conferences
  • Workshops
  • Presentations on all aspects of the fashion business, such as marketing, new technologies, financial solutions, etc.




The most exciting part of it all?

As a member of the Association des représentants de la mode du Québec (ARMQ)—a new association based on the legacy of the ASM/MRV and a major partner for this first event—you can take advantage of many benefits and priority access:

Many private – and public – sector organizations have already expressed their interest in supporting or sponsoring VOCA or one of its events, including: the Retail Council of Canada (RCC).

Stay tuned! A second event is just around the corner!

A second event, dedicated to Fall + Winter 2022 fashion, is currently being planned for January 2021 and will take place in either Montreal, Quebec City or Laval.

To learn more about VOCA and this first tradeshow designed entirely for your needs, visit us online at:

Linda Fortier
450 812-2454



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