{"id":2015,"date":"2020-02-03T10:18:01","date_gmt":"2020-02-03T15:18:01","guid":{"rendered":"https:\/\/vocamode.ca\/?post_type=babillard&p=2015"},"modified":"2020-02-04T10:40:09","modified_gmt":"2020-02-04T15:40:09","slug":"voca-un-nouvel-evenement-dedie-a-la-mode-au-quebec","status":"publish","type":"babillard","link":"https:\/\/vocamode.ca\/en\/babillard\/voca-un-nouvel-evenement-dedie-a-la-mode-au-quebec\/","title":{"rendered":"VOCA: A new event for Quebec\u2019s fashion industry"},"content":{"rendered":"

Montreal, Febuary 3rd<\/sup> 2020. \u2014\u00a0<\/strong>There is big news for Quebec\u2019s fashion industry thanks to the official launch of VOCA, an entirely unique event to help local retailers. Hailed as the innovation that the fashion world has been waiting for, VOCA is the only independent event of its kind that caters to sectors of the fashion industry as well as meets the needs of retailers that are confronted with the new challenges that ecommerce brings to their businesses.<\/p>\n

Helping the fashion industry to grow<\/strong><\/p>\n

As Linda Fortier, President of Voca \u00c9venements exp\u00e9rientiels explained: \u201cWe listened to the needs of Quebec-based retailers and discovered that they wanted a tradeshow where all sectors of the fashion industry came together under one roof. This is vast contrast to today\u2019s reality in which the industry operates in silos. For example, the women\u2019s fashion sector holds its own events on one side while the accessories or streetwear sectors have their own tradeshows.\u201d Ms. Fortier, who is also the General Director of a group of manufacturing agents that represent hundreds of brands and companies, knows what she is talking about: for many years, she organized tradeshows for the association, which was created in 1956. She knows better than anyone that the sheer number of fashion tradeshows represents a huge financial investment and logistical challenge for retailers.<\/p>\n

VOCA\u2019s goal is to eliminate these major issues and develop a concept that will showcase all sectors of the fashion industry and enable retailers to better manage their purchasing and commercialization efforts. \u201cWhen we join forces and maximize business opportunities for our retailers, consumers and designers ultimately benefit\u2014thanks to a thriving fashion industry and a more exciting in-store offer,\u201d said Ms. Fortier.<\/p>\n

VOCA events, which will be seasonal and\/or themed, will offer innovative and exciting programs for retailers and exhibitors alike. Geared towards the latest fashion trends and research and development from local and international brands, VOCA events will be chock-full of opportunities for industry stakeholders to come together, collaborate and innovate. For the first time ever, industry sectors will be represented: women\u2019s and men\u2019s fashion, junior apparel, lingerie, handbags, footwear, plus sizes, accessories, jewellery, Sports apparel, and much more!<\/p>\n

August: VOCA in Drummondville<\/strong><\/p>\n

The first VOCA tradeshow will be dedicated to Spring + Summer 2021 fashion. The event will take place at Centrexpo Cogeco in Drummondville, from August 23 to 25, 2020. All stakeholders in the fashion industry will be on hand: retailers, representatives, manufacturing agents, designers, studios, suppliers, institutions and the media. Over 250 exhibitors and 800 brands have already shown interest in VOCA\u2019s next event.<\/p>\n

\u201cThe first VOCA event will span over 60 000 sq. ft. That is a huge tradeshow!\u201d added Ms. Fortier. The event\u2019s program will include runway shows, conferences, workshops and presentations on all aspects of the fashion business, such as marketing, new technologies, financial solutions, etc. Subsequent events will quickly follow: a second event, dedicated to Fall + Winter 2022, is currently being planned for January 2021 and will take place in either Montreal, Quebec City or Laval.<\/p>\n

Many private – and public – sector organizations have already expressed their interest in supporting or sponsoring VOCA or one of its events, including: the Retail Council of Canada (RCC) and the new Association des repr\u00e9sentants de la mode du Qu\u00e9bec (ARMQ), which was inaugurated in January 2020.<\/p>\n

To learn more about VOCA and its first tradeshow, please visit: www.vocamode.ca<\/a>.<\/p>\n

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Collaborators<\/strong><\/p>\n

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Partners<\/strong><\/p>\n

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About VOCA<\/strong><\/p>\n

As the largest independent tradeshow that caters to the needs of Quebec retailers, VOCA \u00c9v\u00e9nements exp\u00e9rientiels Commerce + Mode\u2019s mission is to bring all stakeholders of the fashion industry together in order to create partnerships between local retails and manufacturers from around the world. Focused on innovation and the latest trends VOCA\u2019s seasonal and\/or themed events are open to all companies and professionals in the industry to highlight businesses and brands, promote fashion, and showcase local designers.<\/p>\n

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\u2014 30 \u2014<\/p>\n

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Source<\/strong>
\nLinda Fortier, President, VOCA<\/p>\n

Information<\/strong>
\nLinda Fortier
\nl.fortier@vocamode.ca<\/a>
\n450 818-2454<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","format":"standard","acf":[],"_links":{"self":[{"href":"https:\/\/vocamode.ca\/en\/wp-json\/wp\/v2\/babillard\/2015"}],"collection":[{"href":"https:\/\/vocamode.ca\/en\/wp-json\/wp\/v2\/babillard"}],"about":[{"href":"https:\/\/vocamode.ca\/en\/wp-json\/wp\/v2\/types\/babillard"}],"author":[{"embeddable":true,"href":"https:\/\/vocamode.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/vocamode.ca\/en\/wp-json\/wp\/v2\/media?parent=2015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}